Our client is an indoor air quality specialist offering a variety of services for both residential and commercial customers. They currently have 14 different franchise locations in Western Canada. Their SEO goal is to acquire more residential customers and drive revenue so they can expand their franchise across Canada.
To bring in these new customers, we began with a thorough audit of their website and made recommendations based on the information we found. We had our client dedicate separate pages to their residential services and created new content outlining what each service entailed. This created a more positive experience for their customers, as the residential services were no longer getting lost amongst their commercial offerings. We were then able to recommend short and long tail keywords to drive more traffic to their site.